CALL OF DUTY MODERN WARFARE 3 SALES SOFTWARE
2-selling The Elder Scrolls V: Skyrim from Bethesda Softworks, helped lift total video game software sales 15% to $1.67 billion, compared with $1.45 billion in November 2010. Its been on sale for less than a day, and Call of Duty: Modern Warfare 3 is already well on its way to smashing the record set by last years Call of Duty. Yes, it goes way beyond videogames these days. Call of Duty: Modern Warfare 3 has achieved 1 billion worth of sales, according to the latest records from Charttrack and retail customer sell-through. Modern Warfare 3 was the best-selling game in November, according to market-tracking firm NPD Group. Call of Duty: Modern Warfare 3 continues to break entertainment industry records. Black Ops continued to sell well into 2011. Whether Modern Warfare 3 overtakes Black Ops remains to be seen, says Wedbush Securities analyst Michael Pachter.
Kotick noted that Modern Warfare 3 also outpaced, by one day, the ascent of James Cameron's 3-D film Avatar to $1 billion in 2009. Call of Duty: Modern Warfare 3 has set a one-day sales record, taking in 400 million in North America and Britain, and game publisher Activision is popping open the bubbly and the hype. "When people think about their entertainment choices … this is now a category that has more mass appeal than it ever had before." The game's Hollywood production levels, online community and the comedic TV advertisements starring actors Sam Worthington and Jonah Hill and NBA star Dwight Howard help pull in newcomers, Kotick says. The game lab on Tuesday announced that week-one sales of Modern Warfare 3 totaled 12.
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